Nation to consume 123 million Easter eggs this year, research reveals

A staggering 123 million Easter eggs are expected to be eaten across the nation this year, according to new research. A survey of 2,000 adults revealed that from the age of 18, people consume an average of 165 chocolate Easter eggs over their lifetime. Adults typically receive three eggs each year, with around five million of them eaten before Easter Sunday even arrives.

However, the research highlights growing concerns about Easter egg packaging. While 65% of respondents believe the eggs they receive are excessively packaged, many still struggle to recycle effectively. In fact, 17% admitted they won’t recycle the plastic boxes the eggs come in, and 36% said they throw the foil into general waste.

On the bright side, 89% will recycle the cardboard boxes, demonstrating positive habits for at least some materials.

The study, was ommissioned by international packaging company DS Smith who have created a new tool to help individuals calculate how many Easter eggs they are likely to eat over their lifetime. The tool estimates the total packaging waste generated and, based on personal habits, how much of it will realistically be recycled.

Samantha Upham, senior sustainability manager at DS Smith, commented: “Chocolate eggs are a lovely part of Easter. While most of these eggs will be devoured on the day, the packaging they come in can have a much longer life cycle.

“Decades of progress have had a huge impact on the amount we recycle, with paper and card the most widely recycled materials in the UK. But too much of it is still ending up in landfill and we need to challenge ourselves to do better.”

The study discovered it was not easy for Brits to recycle their packaging properly as 26% said unclear recycling instructions on the labels are a big barrier. Additionally, 36% reported that certain materials, such as specific plastics, aren’t accepted for recycling in their local areas.

Despite these challenges, the allure of Easter chocolate remains undeniable. Nearly two in five respondents said Easter is one of their favourite holidays purely because of the chocolate.

Nonetheless, 26% expressed frustration over the waste generated, and 22% said they choose their Easter eggs based on whether the packaging is fully recyclable.

Samantha Upham offered advice on how to enjoy Easter treats while being mindful of the environment: “It’s lovely to enjoy Easter treats, but the environment doesn’t need to pay the price.

“Confectionery companies have come a long way to remove unnecessary packaging and make the remaining wrapping recyclable.

“Simply separating card, plastic and foil after your Easter feast means materials have the best chance of being recycled rather than being sent to landfill. If you’re not certain what goes into which bin, check out your local recycling rules.”