Indians toast happy hours in Bordeaux, Tuscany
“We are seeing high demand for curated itineraries that bring travellers into the heart of renowned wine regions such as Bordeaux, Burgundy, Champagne, Tuscany and Langhe, with stays at exclusive vineyards and private estates,” said Rajeev Kale, president and country head for holidays, MICE and visa at Thomas Cook (India). “There is also an uptick in self-drive wine journeys, with travellers choosing the Mercedes G63, BMW X5 or the Maserati to explore scenic vineyard routes across Italy, Saint-Emilion in France, and Douro Valley in Portugal.”
Kale said such uber luxe itineraries can range from ₹15-20 lakh person and can include exclusive barrel tasting and wine paired Michelin dining, besides bespoke sommelier-led sessions.
Rajeev Samant, CEO at Sula Vineyards, said he has seen a ‘steady rise’ in the number of people seeking experiences and trips around wine trails at Sula’s vineyard and winery in Nashik. “In financial year 2025, we welcomed a total of 331,774 visitors, reflecting the growing interest in wine tourism. Our wine experiences are designed to be accessible and immersive with guided tours and tastings starting at ₹600 per person, and personalised experiences ranging between ₹1,500 to ₹2,500, depending on the format and inclusions,” he added.
Samarth Prasad, cofounder at Himmaleh Spirits, which produces Kumaon & I gin, Bandarful Coffee Liqueur and Himalayan single malt whisky, said private distillery experiences at the brand’s distillery operation near Jim Corbett National Park are highly customisable, ranging from tastings to guided hikes through wild juniper forests, and traditional Kumaoni meals paired with the spirits besides mixology sessions under the guidance of the brand ambassador.
“Private distillery experiences are already thriving, and a visitor centre that will open later this year will dramatically amplify reach and revenue potential,” said Prasad.