BrightLocal Pricing Plans: Track, Manage, and Grow

Are you wondering if BrightLocal is a worthy investment? You’re in the right place.

BrightLocal offers a host of features, such as review management, local search marketing, and citation building. However, users often take note of its steep learning curve, hidden costs, and limited flexibility.

This is a deep dive into BrightLocal pricing plans for small businesses, agencies, and enterprises. Do BrightLocal pricing options fit into your budget? Let’s find out.

Quick Overview of BrightLocal Pricing

BrightLocal pricing plan offers three tiers: Track, Manage, and Grow. Each plan’s monthly cost varies based on the number of active locations you want to manage. Here’s its pricing at a glance:

BrightLocal’s cost structure, while complex, offers flexibility for businesses of different scales and with varying needs. With the three-tiered plan, namely Track, Manage, and Grow, you can choose a tier with the features you want and land at a price point per the number of locations your business has.

However, if your main requirement is getting the full online reputation management tools without shelling out extra dollars, then there’s a catch. BrightLocal’s beginner and mid-tier plan, namely Track and Manage, lacks review management features. You cannot monitor, collect, or showcase reviews with its cheapest plans.

The bifurcation of pricing based on the number of active locations also makes the calculation of total expenses a bit complicated and heavy on the pocket.

Here’s a complete look into BrightLocal’s best-suited plans for businesses of different sizes:

BrightLocal Pricing: In-depth Breakdown

BrightLocal offers a wealth of features at different price points for businesses of all sizes. Here’s a deep dive into BrightLocal’s plans for small businesses, multi-location businesses, agencies, non-profits, and enterprises.

1. Small Businesses

Suitable BrightLocal plan for small businesses:

Essential features:

Additional Feature:

BrightLocal’s Track plan is a great buy for small businesses with limited operations and local SEO goals. It allows you to monitor local search results and track local rankings in organic search, including Google Local Pack. The plan also comes with Google Analytics Integration, which enables tracking and reporting of website traffic and conversion metrics.

Missing Features:

BrightLocal’s Track plan does not include review management, which is an essential feature for collecting, monitoring, and showcasing customer reviews. Businesses that want to consider it for review support may need to explore higher-tier plans.

This plan also does not include Active Sync, a feature that lets you merge data across major online platforms such as Google, Facebook, and Apple. Without Active Sync, you can’t handle multiple locations or be alerted for any unauthorized edits on your page.

Additionally, Citation Builder is available as a pay-as-you-go add-on but is not included by default. While the Track plan provides a cost-effective entry point for review management, BrightLocal’s incremental pricing and pay-as-you-go citations can be cumbersome for some customers.

2. Multi-Location Businesses

Suitable BrightLocal plan for multi-location businesses:

Essential features:

The Manage plan builds on the Track plan with additional features like Active Sync and GBP Post Scheduler. This plan is best for growing businesses with multiple locations, offering comprehensive local review management efforts and the ability to manage Google listings through a single dashboard.

Missing Features:

While the Manage plan improves upon the Track plan, the absence of Review Management tools in lower-tier plans is a significant limitation for agencies and businesses focusing on reputation management.

The steep price increase to $99/month for 6-10 locations, especially without including review management, might deter multi-location businesses on a budget as well.

3. Agencies and Consultants

Suitable BrightLocal plan for agencies and consultants:

Essential features:

The Grow plan is ideal for expanding businesses with more than 50 locations. It includes the full suite of BrightLocal’s features, including tools for Review Management, making it a comprehensive solution for reputation management and local SEO.

Missing Features

This plan comes with the entire stack of features that BrightLocal has to offer. Apart from the pay-as-you-go Citation Builder that is priced at $2/citation, you get all the features at the Grow plan’s starting price. As the price climbs up with more added locations, the final billing can get a bit expensive for expanding businesses.

4. Non-Profits

Suitable BrightLocal plan for non-profits:

Essential features (Manage Plan):

BrightLocal’s Track plan is suitable for budding nonprofits to establish local credibility, while the Manage plan is better for established organizations seeking more advanced features like Active Sync and GBP Post Scheduler.

Missing Features:

Although the Manage plan offers valuable features, the absence of Review Management tools limits its effectiveness for nonprofits focusing on reputation building.

5. Enterprises

Suitable BrightLocal plan for enterprises:

Grow Plan (Over 50 locations, unlimited users)

Essential features:

• Local Rank Tracker
• Local Search Grid
• Citation Tracker
• Active Sync
• GBP Post Scheduler
• Google Business Profile (GBP) Audit
• Advanced GBP Insights
• Local Search Audit
• White-labeling
• Agency Lead Generator
• Location Summary
• Google Analytics Integration
• Extra Daily Free Tools Usage (Local results checker, local listings health scanner, Google review generator, etc.)
• Review Management (Collecting, monitoring, & showcasing reviews)
• Citation Builder (pay-as-you-go)

The Grow plan is well-suited for enterprises needing robust tools for managing review management and online presence across numerous locations. With its complete feature set, including review management and active sync, enterprises can maintain a consistent and professional digital footprint at scale.

While the Grow plan offers an extensive suite of tools, the reliance on pay-as-you-go Citation Builder services and potentially high costs for managing multiple locations might be a concern for budget-conscious enterprises.

Alternative to BrightLocal

SocialPilot Reviews stands out as a robust alternative to BrightLocal, especially for businesses seeking a cost-effective and feature-rich platform that accommodates their needs without burning a hole in their budget.

SocialPilot Reviews’ pricing is structured to accommodate various business needs. At $30/month ($25.50/month, billed annually), it offers a centralized review management dashboard to create one-time/ongoing review request campaigns via SMS and email.

SocialPilot Reviews surpasses competitors with its multi-brand and multi-location support, and its bulk contact upload feature simplifies data handling, integrations with hundreds of CRMs via Zapier, and automated workflow.

These features, paired with its stable pricing structure and user-friendly interface, make SocialPilot Reviews a standout choice for small and mid-sized businesses aiming to build their online reputation.

SocialPilot Reviews Vs. BrightLocal